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AeroGrow International, Inc. (OTCMKTS:AERO) Plans For FY2018

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AeroGrow International Inc

AeroGrow International, Inc. (OTCMKTS:AERO) has come a long way over the last few years. The company has recorded progress on a number of fronts, with sales up more than three times over the preceding five years, distribution expanding in the USA, Europe and Canada, three successive years of EBITDA profitability, substantially increased gross margins, brand building and successful product innovation.

However, that’s the whole point of executing on company’s pivot plan. The management can’t be compliant with anything they have done in the past. There is a requirement to raise the bar higher compared to before so that sights are set on achieving considerably more in the future, which starts in FY2018, with a focus on the upcoming holiday selling season of 2017 and the spring of 2018.

The details

Considering all of the progress, AeroGrow has achieved, the team is extremely thrilled about this imminent year. The key to company having a great FY2018 will ride on their continued ability to implement in three areas: expansion of company’s channels of distribution, successful release of new offerings and continued brand building initiatives that will aid them in driving sell-thru.

Regarding expansion of AeroGrow selling channels, in Direct-to-Consumer business and Amazon, the company has two extremely well-established channels of supply that continue to grow and record considerable contribution to their profitability.

In addition, the company has now proven that it can be successful in another channel, in-store retail. It is a highly scalable prospect that can grow considerably in FY2018 and beyond. Look for them to add significantly to firm’s portfolio of in-store retailers in 2018.

In addition to Sur La Table and Bed, Bath & Beyond, the company will be launching at Hudson’s Bay, Canadian Tire Corp., Kohl’s, Macy’s, Home Depot, and many other major retailers. AeroGrow will also plan to build upon the extremely promising start to their global distribution initiatives by growing sales on the Amazon platform across Europe, selling in the UK, Germany, France, Italy and Spain.


 

 

DISCLOSURE: The views and opinions expressed in this article are those of the authors, and do not represent the views of journaltranscript.com. Readers should not consider statements made by the author as formal recommendations and should consult their financial advisor before making any investment decisions. To read our full disclosure

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