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Brinker International, Inc. (NYSE:EAT) Names New Chief Digital Officer

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Brinker International, Inc. (NYSE:EAT) has named Wade Allen as Chief Digital Officer and Senior Vice President of the firm, effective immediately. He will transition from Mr. David Doyle, former Chief Information Officer of company, who will retire after over 23 years with the firm. This change results in a conscious attempt to use synergies with the ever-changing consumer behaviors and technologies and evolve company’s information technology firm into a digital-first team. In his profile as Chief Digital Officer, Allen will direct the creation of an efficient, seamless comprehensive digital experience from Team Member to Guest.

The buzz

Wyman Roberts, the President and CEO of Brinker International, expressed that they are fortunate to reach within company’s proficient senior leadership team repeatedly. Wade’s deep knowledge of their strategic initiatives together with his industry expertise turned it an easy choice for him to lead the development of their digital efforts.

Mr. Allen joined the company in 2014 as VP of Digital Guest Experience directing Chili’s to be known as the technology pioneer in the casual dining restaurant market. Prior to Brinker, Allen was President of CouponFactory, a 100% owned subsidiary unit of Rockfish Interactive, where he looked after the firm’s overall retail digital shopper marketing plans and initiative as well as new product ideation and business growth.

Brinker marks as one of the world’s major casual dining restaurant firms. Based in Dallas, Texas and founded in 1975, as of the first quarter closed September 27, 2017, the company owned, franchised or operated 1,682 restaurants under the brand names Maggiano’s Little Italy® and Chili’s® Grill & Bar.

In the last trading session, the stock price of Brinker International gained more than 1% to close the day at $37.58. The gains came at a share volume of 1.08 million compared to average share volume of 1.66 million.

DISCLOSURE: The views and opinions expressed in this article are those of the authors, and do not represent the views of MMJReporter.com. Readers should not consider statements made by the author as formal recommendations and should consult their financial advisor before making any investment decisions. To read our full disclosure

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