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Is It The Time To Invest In 22nd Century Group Inc (NYSEMKT:XXII)?

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Earlier in this month, 22nd Century Group Inc (NYSEMKT:XXII) rating was upgraded by Zacks Investment Research to a “buy” from a “sell”. Recently, the company has finalized a collaborative research deal with The Dent Neurosciences Research Center. This deal showcases a clinical study that will use fMRI to image the smokers’ brain. Participants will smoke conventional cigarettes or company’s proprietary VLN cigarettes, which will enable scientists to study the immediate as well as longer-term impacts of nicotine on brain activity.

The details

Recent clinical study findings indicate that a notable physiological change occurs in the smokers’ brain as early as six days after switching to VLN cigarettes. Over the course of the trial, researchers will assess modifications in the physiology of the brains of only VLN smokers. Scientists hope to list changes in the brain that links with changes in nicotine addiction.

22nd Century Group reported that a non-invasive indicator of addiction status at the brain activity level would be a vital tool for future trials on nicotine addiction. The changes in brain activity noted after smoking a VLN cigarette as contrary to smoking a conventional cigarette will offer company’s scientists with significant insights into the mechanisms of how the firm’s VLN cigarettes impact the working of smokers’ brains.

Dr. Paul Rushton, the VP for Plant Biotechnology, reported that the listing of changes in brain activity related with smoking VLN cigarettes as against smoking regular cigarettes will be a vital step forward. Dr. Laszlo Mechtler of the Dent Neurosciences reported that clinical studies demonstrate that 22nd Century’s VLN SPECTRUM® cigarettes are linked with considerable decline in consumption and rise in quit attempts. They are extremely thrilled that this project will assess the brain’s response to VLN cigarettes and may identify precisely how they work to change behavior in smokers.

In the last trading session, the stock price of 22nd Century declined over 1% to close the day at $1.61.

DISCLOSURE: The views and opinions expressed in this article are those of the authors, and do not represent the views of MMJReporter.com. Readers should not consider statements made by the author as formal recommendations and should consult their financial advisor before making any investment decisions. To read our full disclosure

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