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PepsiCo, Inc. (NYSE:PEP) Celebrates ‘The Fun Doesn’t End Zone’

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September is about football and PepsiCo, Inc. (NYSE:PEP) is celebrating a season of touchdown celebrations with none other than “The Fun Doesn’t End Zone,” which intends to connect aficionados to the fun all season long via a host of off-the-field promotions, moments and entertaining content showcasing NFL athletes.

The details

The limelight of the campaign is “The Fun Doesn’t End Zone” series television advertisements where Pepsi will demonstrate some of the players’ festive dance moves in three countrywide commercials airing during the season. The primary two spots will unveil during NFL Kickoff on September 7 and feature enthusiast favorites Pittsburgh Steelers extensive receiver Antonio Brown and San Francisco 49ers aggressive tackle Joe Staley, along with a presence by actor Rob Corddry. Brown expressed that everyone admires a good end zone celebration, and he is thrilled to be back in 2017 with Pepsi to demonstrate enthusiasts some new moves on the ground and in a new television spot.

As an initial start to the season of fun, Frito-Lay and Pepsi launched a special on-pack Snapchat sweepstakes named “They Win, You Score.” When a user Snap promotional packages, he unlocks a casual NFL team. If that team triumphs their next game, user score! Each entry provides a chance to get weekly prizes such as tickets to Super Bowl LII. Pepsi is even rejoicing the first game of the season by backing NFL Kickoff Eve, at the home of the New England Patriots, on September 6.

Chad Stubbs, the Vice President, Marketing, Pepsi, reported that football season marks as one of their favorite times of the year. Whether on couch or at the game, NFL admirers can pledge their team loyalty with first-of-its-kind company and team-branded cans. They are even thrilled to bring followers closer to the players they admire through new TV advertisements and digital content demonstrating the fun they have off the field.

DISCLOSURE: The views and opinions expressed in this article are those of the authors, and do not represent the views of journaltranscript.com. Readers should not consider statements made by the author as formal recommendations and should consult their financial advisor before making any investment decisions. To read our full disclosure

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