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Why MassRoots Inc (OTCMKTS:MSRT) And New Frontier Data Joined Forces?

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MassRoots Inc

MassRoots Inc (OTCMKTS:MSRT) and New Frontier Data have associated to expand digital marketing practices and better comprehend social consumer behavioral pattern at a crucial time in the cannabis market.

The details

Giadha Aguirre De Carcer, the Founder and CEO of New Frontier Data, reported that it is a thrilling time in the cannabis market whereby large financial, consumer-focused and research enterprises are now seeking to understand opportunities and risks stemming from this growing industry. MassRoots marks as the leading social media platform committed to cannabis in the world, with unbelievable engagement from its fellows, creating an innovative prospect to learn from them and educate investors, mature markets and brands entering the cannabis segment.

Scott Kveton, the CEO at MassRoots, expressed that this past year at company their focus has been on advancing their cannabis community to the next stage with a new leadership team and its objective to take the firm beyond the social media platform.

This association with New Frontier Data should enable them to achieve that. This industry has emerged from a movement into a leading market that is data savvy to serve its consumers and shareholders. Only through the data analytics offered by New Frontier Data and their understanding of community, they consider they can take this pioneering platform forward.

The data engine of New Frontier Data will allow MassRoots to analyze, monetize and aggregate the large volume of customer engagement data being gathered by the company’s mobile application and online portal.

By combining consumer data with Big Data Engine and industry analytics, they can then generate improved insights into the three million users in the company’s eco-system and develop correlations between their interactions and interests across numerous channels. This association is anticipated to create broader applications enabling for far more targeted and sophisticated digital advertising, and better consumer engagement.

DISCLOSURE: The views and opinions expressed in this article are those of the authors, and do not represent the views of MMJReporter.com. Readers should not consider statements made by the author as formal recommendations and should consult their financial advisor before making any investment decisions. To read our full disclosure

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