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48% Summer Travelers Come to Colorado for Recreational Pot, Says Survey

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Marijuana businesses have been influencing the decision of summer travelers since long, and now the Colorado tourism survey too supports the claim concluding that 48% came to the state for recreational pot. In a Colorado Tourism Office commissioned study, it was found that recreational marijuana was a major motivation behind the trips to Colorado during summer. It certainly is a big jolt to the thought process of tourism officials who think that savvy marketing has been responsible for increasing visits and spendings by the tourists in the state in the last two years.

Legalized Pot Attracts Tourists

marijuana_leaves_hand_735-350The ‘Come to Life’ ad campaign has been highly successful, but the surveys in the last two months have revealed that the legalization of marijuana was a huge influence while taking decision and nearly 48 % tourists visited the state for using the pot. Retired head of the Colorado Tourism Office and a board member of a cannabis tourism company, Al White have said that marijuana is serving as one of the significant attractions for the visitors coming to the state.

There is another side to the story as the survey director said that the questions were not framed to get answers and opinions from the people who decided to not to visit Colorado because of legal cannabis. Contrary to the results of the survey, only 8% tourists visiting the state confirmed that they had visited the marijuana dispensary.

Marijuana is the Motivator

According to the SMARI (Strategic Marketing and Research Insights) tourism surveys director, Denise Miller, the law is smartly influencing the decision of people to visit Colorado. While presenting the update of the midyear to the board of directors at the tourism office, she said that despite very few are keen to use the pot; it certainly is attracting those who are interested in using marijuana, and the influence is both positive and negative.

 

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