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Greenlane Holdings Inc (NASDAQ:GNLN) Unveils Scannable Verification Program – G-Verify To Ascertain Product Authenticity: Introduces High-Quality VIBES Rolling Papers



Greenlane Holdings Inc (NASDAQ:GNLN) introduced G-Verify on June 15, 2020. The scannable verification and consumer-facing application allow the brands to ascertain the authenticity of the brands. G-Verify also allows the brands to provide information directly to the consumers and share child resistance compliance details, product certifications, dosage information, and product reviews. The brands can also share educational content with the users by scanning distinct QR codes.

G-Verify uses a registered user base of Lucid Green

G-Verify will use Lucid Green’s enrolled user base of 36,000. It can perform 600 scans daily for each brand and directly provide educational information and product details to retailers and consumers. Users can scan Lucid ID, which is printed on the products’ packaging, using their Smartphones. Greenlane’s association with Lucid allows the consumers to get detailed information about their favorite items that comprise cannabis products to hardware.

Launches VIBES Rolling Papers

Greenlane unveiled VIBES Rolling Papers in Canada and Europe. The new brand is a JV between Gilbert “Berner” Milam Jr., a San Francisco based rapper and entrepreneur, and Greenlane.

After the initial launch in 2019, VIBES gained popularity because of the manufacture of high-quality papers. They are produced and crafted in France and kitted and cut in the Dominican Republic. The customers can enjoy a flavor experience following the slow burn of VIBES Papers.

VIBES Papers collection comprises papers and cones manufactured using natural materials, including rice and hemp. Customers can buy VIBES Rolling Papers from more than 100 specialty stores across Canada and more than 200 retailers in Europe.

GM of VIBES, Matthew Paul said the brand gained immense popularity and energized several enthusiasts. The company established this brand to maintain potency and purity. Therefore, stockists from across the world prefer VIBES brand because of its superb smokability and quality.

Reports revenues of $33.9 million in Q1 2020

In Q1 2020, Greelane posted $33.9 million in revenues. The company’s Greenlane brand sales rose to $6.3 million and represent 18.5% of the overall revenues.

Greenlane accomplished significant milestones in executing the business transformation. The company right-sized business operations and focus on realizing higher margins. Greenlane sells liquid nicotine products and premium cannabis products.


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