Turnaround stories are widely sought and difficult to find, which is why we want to cast a focus on HempAmericana Inc (OTCMKTS:HMPQ) today, as the company positions itself as a long-term beneficiary of the CBD-based products boom – something that has gone undercover so far in 2020 even though it remains possibly one of the most reliably potent large timeframe success stories of the coming decade, according to many prominent analysts.
The big idea here is still unquestionably that of a “mainstreaming” process – the CBD products marketplace is defined by a “small to big” dynamic that is all about a niche product crowd growing into a very widely accepted household goods market. The CBD growth trend that many investors have heard about over the past several years is simply about discovery.
But, even as that process plays out in empirically visible ways, stocks in the space have been carved up due to over-competition.
That said, the sweeping bear market that has ravaged the space has driven many of the less well-founded names into oblivion. Naturally, that’s the point of a bear market: to burn up the excess fat, leaving a leaner, meaner industry to more efficiently monetize the total base of industrial and intellectual capital. It’s the essence of a market-based system.
In this case, HempAmericana Inc (OTCMKTS:HMPQ) is one of the survivors.
As is always the case in such circumstances, the survivors are very deeply undervalued at this point – they’ve been through the ravages of the bear. They’ve been stripped down to nothing. But, at the same time, they’ve also survived to tell the tale. That alone makes them worth a very serious measure of attention. The survivors of a focused bear market in a specific sector often historically represent some of the most powerful opportunities. They are the babies that almost, but not quite, got thrown out with the bathwater. And those are some underpriced babies.
HMPQ belongs to that thematic group right now. The stock is trading at bargain-basement levels in sub-penny territory. But it has real operations and a first-class extraction and production facility in Maine, with ramping resources and a path of very likely tangible top-line growth over the coming period of months. While shareholders of the company may have heard that sentiment before, there are reasons to see this moment as different – as more urgently promising.
Spring is in the Air
In HMPQ’s case, business is picking back up, and the company has reportedly stored up an inventory of top-tier products that is ready to be monetized. The company has also just launched its new ecommerce platform to help with that process, complete with an active payment processor capable of taking major credit and debit cards seamlessly, which is a major accomplishment.
“The new website has been designed to offer the ultimate user-friendly experience with an improved ease of use and functionality while allowing customers to see the wide variety of full-spectrum CBD oils the Company offers. We upgraded the website with our customers in mind, the site includes more information about our products such as our COAs, to help buyers find the right CBD product they need, and to instill better Confidence in this age of uncertainty,” stated Company CEO Sal Rosillo.
Note, according to its most recent release, the company wasn’t able to process orders due to a change in Policy with the PayPal Platform not allowing Hemp related product sales. The company has retained an Industry-leading payment processor that accepts payment for Hemp products. The company is very pleased to have been approved to accept credit cards through First Direct Financial.
That’s an enormous plus. The company’s web presence is live and active, and first-rate. And it has the capacity to do business with customers in convenient terms. In this case, that’s a biggie.
HempAmericana Inc (OTCMKTS:HMPQ) bills itself as an emerging player in the hemp-based CBD marketplace. The company also researches, develops and sells products made of industrial hemp, in addition to carrying out other non-hemp based products but intends to focus primarily on the potential for hemp.
In essence, anything that can be made with plastic can be made with industrial hemp and HempAmericana plans to fill the growing need and demand for hemp-based products within the United States. The company also intends to explore other possible business avenues relating to the legal use of the Cannabis plant.
But the big one right now is clearly about establishing scaling growth in its CBD-based products segment. There is every reason to believe we may be witnessing the roots of that right now, and in concert with the roots taking hold for an overall bottoming of the cannabis, hemp, and CBD market as a whole.
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