New Age Beverages Corp (NASDAQ:NBEV) is looking ahead to an interesting week. The company recently announced that it intends to debut its portfolio of CBD infused beverages at the upcoming North American Convenience Store show (NACS) to be held at the Las Vegas Convention Center on October 7-10, 2018.
According to the release, “Given the growing awareness of the potential health benefits of CBD, the New Age Health Sciences Division evaluated the data and science supporting the emerging segment. As a result of that assessment, New Age began testing a CBD-infused beverage earlier this year in its home market in Colorado. Based on the learnings gained in the test market and the increased consumer acceptance of the segment, New Age has decided to expand its presence in the category. The Company has taken the learnings it gained in product formulation and taste, efficacy and dosage, and consumer communication and has developed a portfolio of CBD-infused beverages. Now, coupled with the increased interest from major retailers in North America, New Age intends to unveil its portfolio and category insights with select retail partners at the NACS show on October 8th.”
New Age Beverages Corp (NASDAQ:NBEV) trumpets itself as a healthy functional beverage company that engages in the development, marketing, sales, and distribution of beverages.
The company offers ready to drink (RTD) tea, RTD coffee, kombucha, energy drinks, relaxation drinks, coconut waters, functional waters, and rehydration beverages, as well as functional medical beverages.
It provides its products under the Búcha Live Kombucha, XingTea, XingEnergy, Marley One Drop, Marley Mellow Mood, Marley Mate, Marley Cold Brew, Coco-Libre, PediaAde, and Aspen Pure PH and Aspen Pure Probiotic Water brands, as well as the Bio-Shield and en-Hanced brands.
The company sells its products across 50 states in the United States; and approximately 10 countries internationally through direct and store door distribution systems. New Age Beverages Corporation is headquartered in Denver, Colorado.
Shares of the stock have powered higher over the past month, rallying roughly 398% in that time on strong overall action. Moreover, the listing has witnessed a pop in interest, as transaction volume levels have recently pushed above 770% over the long run average.
It pays to take note of this fact given the stock’s limited trading float of not even 29M shares. Traders should not overlook this combination, as a mechanically driven price squeeze can result from this type of mix of small float and ramping attention from traders.
Zach Ross, Marley Marketing Manager at New Age commented, “We believe we have developed unique consumer insights and accessed superior technology in CBD-infused beverages over the past year, and we are excited to share those insights with key retail partners. We believe we are in a position to bring national leadership to this emerging growth segment, and intend to launch the most efficacious and safe CBD-infused products for consumers, with the most responsible marketing and education to a segment that has potential to be transformative to healthy functional beverages.”
New Age Beverages Corp (NASDAQ:NBEV) generated sales of $13.4M, according to information released in the company’s most recent quarterly financial report. That adds up to a sequential quarter-over-quarter growth rate of 15.6% on the top line. In addition, the company is battling some balance sheet hurdles, with cash levels struggling to keep up with current liabilities ($213K against $12.8M, respectively).
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