Puration Inc (OTCMKTS:PURA) shares have been racing higher over the past month, and none of the catalysts contained in company press releases seem to account for the force of the move. However, an interview was recently released that seems to tell a story that puts this action into a plausible framework.
The key element in the narrative is the apparent interest by major beverage companies including LA Libations, the key innovation partner of The Coca-Cola Company. As noted in company materials, Coca-Cola owns a minority stake in LA Libations. The CEO also recently noted Puration’s ongoing and developing relationship with Europa Sports Products, the leading distributor of nutritional sports supplements, sports drinks and accessories in the United States.
Puration Inc (OTCMKTS:PURA) bills itself as a company that engages in the design, development, production, marketing, and distribution of personal or individual water purification products.
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The company’s personal water filtration systems include personal water filter bottles, sports bottles, collapsible water pouches, portable purification devices, portable biological filtration devices, replacement filters, and travel filters. Its products also include water filter pitchers, canteens, shower head filters, water filter pumps, and air-to-water machines.
Puration Inc. sells its products under the Filter 2GO brand. The company was founded in 2011 and is headquartered in Dallas, Texas.
Company materials note that Puration, Inc. is a leading Texas-based, CBD-infused beverage provider. The Company’s flagship product, EVERx, which was introduced in 2017, targets the sports nutrition market. Puration plans to introduce new beverages as well as grow it product portfolio organically as well as through targeted acquisitions. As of October 2018, the Company was set to spin off its cannabis cultivation segment to focus its efforts exclusively on its high-growth core CBD-infused beverage business.
As noted above, PURA recently revealed that the company has seen interest from major beverage companies who are looking to gain exposure to CBD and Cannabis for the infused beverages market.
In the wake of this commentary, we are left with a stock that is acting well, up about 22% for the past week.
In a recent interview, the company’s CEO noted that there has been demonstrated interest in the CBD infused beverage market by top tier beverage companies. “These include Constellation Brands, Coca-Cola, Heineken, and others. Shibley also noted discussions Puration has recently engaged with an affiliate of Coca-Cola, LA Libations, along with a leading distributor in the sports nutrition market, Europa.”
The company notes that major beverage industry players are jockeying for position in the nascent cannabis infused beverage market. Canada’s legalization of recreational marijuana, which went into effect last week, has unquestionably helped to spawn major interest by large-cap brand names for major new strategic bets deploying cash from operations into the cannabis space.
“Now Corona Beer parent Constellation Brands has jumped in to the cannabis sector making a $4 billion investment. Coca-Cola is “eyeing” the CBD sector and Molson Coors Brewing Co. has announced a partnership to develop a non-alcoholic cannabis infused beverage for the Canadian market. Soft drink sales in the U.S. total $112 billion annually and alcohol beverage sales in the U.S. total $223 billion.”
Puration Inc (OTCMKTS:PURA) generated sales of $295K, according to information released in the company’s most recent quarterly financial report. That adds up to a sequential quarter-over-quarter growth rate of 2.6% on the top line. In addition, the company is battling some balance sheet hurdles, with cash levels struggling to keep up with current liabilities ($150K against $929K, respectively).
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